The Dress With A Pink Heart

Over the past year, I’ve been deeply moved by the story of one of my brides turned dear friend, Rebecca Baker. Her journey through the heartbreaking loss of her mom to breast cancer left a lasting imprint on my heart, and inspired me to design this collection in support of her cause.

Rebecca’s revelations about her mom’s struggle, the loss of feeling beautiful and feminine, really hit me hard. My whole career has been about making women feel beautiful, and this made me see the harsh reality of this tough disease—one that’s far from pretty.

This realization became a driving force for my mission: to redefine beauty for women, not just on their best days but on their toughest ones too. I wanted to weave the fabric of Rebecca’s mom’s legacy into the very thread of our brand. Out of this heartfelt mission, “The Pink Dress With A Heart” was born.

Each dress is bathed in shades of pink—a personal tribute to Rebecca and her mom. But this collection is about more than just aesthetics. With every dress sold, a portion of the proceeds goes directly to Betty’s Brave & Beautiful Hearts Foundation to support local women battling breast cancer. It’s a way to give them essentials like new bras, a day of pampering at the spa, or a wig—whatever it takes to add a touch of beauty and strength to their courageous battles.

For me, this isn’t just about dresses; it’s a commitment to changing the story around breast cancer. It’s about infusing it with beauty, strength, and unwavering support for those who need it.